Comms Plan | Flexible Living Predictions 2025 

What’s happening? 

As the new year approaches, reporters are on the lookout for trend insights. This creates the perfect moment for us to position LiveIn as a thought leader in flexible, long-stay living while reinforcing our new mission to empower young people to “dream boldly” and embody our brand promise, “Why box your living?”. To that end, I propose conducting a survey among LiveIn’s tenants across Southeast Asia and publishing the results in a report as predictions for 2025. 

Goals 

• Elevate LiveIn as a trusted authority on housing trends for young people. 

• Generate press coverage around the report findings.